![]() Roblox buys Robux from users at a lower rate than it sells them: Buying 100,000 Robux costs about $1,000. If a user makes 100,000 Robux, that translates to $350 - and that’s where things get confusing, he says. However, Smith’s investigation of the company’s financial records found that developers take only 17 cents off Roblox for every $1 that goes into the platform. But Roblox says it gives 25% of sales to developers and takes the remaining 75%. Video game publishers take between 11% to 30% of a game’s total sales and the developers get the rest, Smith says. In the end, Roblox pays young developers a fraction of the industry standard. “But it's only if you hit the minimum withdrawal amount of possessing 100,000 Robux that you're allowed to withdraw them into your real-life bank account, at which point they get substantially devalued.” “As you make sales of your game, hopefully, you get more and more and more Robux,” he says. Users can sell games they made or items like clothing on Roblox, but in exchange, they receive the platform’s virtual currency, Robux. “Even though Roblox says to encourage you to actually make games, the likelihood of you making a successful game is basically zero,” the developer said.Ī decade ago, individual developers were making successful games that boosted the platform’s popularity, Smith says, but now teams of multiple people make games of a higher standard. Smith interviewed one 11-year-old developer who soured on Roblox after his first game flopped. “Some of the developers I spoke to dropped out of school aged 16 to pursue a career - rightly or wrongly - making games for Roblox,” he says. But now, tens of thousands of young developers make a profit creating games on the platform, he says. Kids couldn’t earn money when Roblox launched nearly 20 years ago. “And it's also kind of an interesting case study in why the metaverse might not quite be the sort of glittering dreamland that some tech entrepreneurs make it out to be.” “It's arguably the world's most successful example of the metaverse,” he says. The company’s vision is to allow kids to play games made by other kids using the platform’s free tools, setting Roblox apart from other similar sites, he says. Anyone can sign up in a matter of seconds - and two-thirds of American children ages 9 to 12 have accounts, says Quintin Smith, a journalist at the outlet People Make Games who investigated Roblox in a series of YouTube videos. Roblox is a cross between a videogame and a social media platform. ![]() But critics say the company doesn't adequately protect kids from harassment and abuse, and that it doesn't share enough of its income with the young developers who made the platform so successful. Roblox allows its users, often children, to create their own avatars and jump into games designed by other players. More than 200 million people play on Roblox every month, making it the most popular video game platform in the U.S. (Leon Keith/AP) This article is more than 1 year old. Compare Standard and Premium Digital here.Īny changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel.The gaming platform Roblox is displayed on a table. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month.įor cost savings, you can change your plan at any time online in the “Settings & Account” section. For a full comparison of Standard and Premium Digital, click here.Ĭhange the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Standard Digital includes access to a wealth of global news, analysis and expert opinion. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages.
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